2713 AGRICOLA ST., HALIFAX, N.S. B3K 4C7
2713 AGRICOLA ST., HALIFAX, N.S. B3K 4C7
Fred Connors has been a beauty industry trailblazer for over 30 years, having started as a salon apprentice in the mid-80’s. He launched his first salon, Treka, 30 years ago with close friend Cleo Xidos in the historic Green Lantern Building in downtown Halifax. 18 years later, Fred along with his life partner, Joel Flewelling, opened his second salon, a luxury lifestyle concept FRED. beauty food art. Housed in the iconic Bank of Nova Scotia building on the corner of North and Agricola, this location became an anchor in the neighbourhood and helped ignite the renaissance of Halifax’s North End. Shortly after, Fred developed a signature line of cosmetics, FRED.face. This universal range of high quality cosmetics promises that four products in three minutes is all you need to look and feel more beautiful.
In 2006, Fred started appearing nationally as a renowned lifestyle and make over expert on the award-winning television series, “X-Weighted” and later as a beauty expert on the “Marilyn Dennis Show.” His expertise and excellence in all he does has been acknowledged by Flare magazine, Canadian House and Home, Canadian Living, Elle Canada, Time Out New York and many more.
In 2014, Fred opened his third salon in New York City’s vibrant neighbourhood, the Lower East Side. This boutique atelier concept proved very popular. Time Out New York magazine heralded FRED. nyc as one of the top 10 salons in NYC both in 2015 and 2016.
Inspired by the New York salon's boutique concept, Fred launched his fourth salon also on Agricola St in Halifax, with a keen focus on beauty. Working with a small team of beauty pros, FRED. continues the promise to elevate everyday and every visit to the extraordinary.
”Looking beautiful should never require an act of courage”
Beauty and lifestyle expert, make-up artist, television and media personality, educator and entrepreneur with more than 30 years in the beauty industry, Fred is the ultimate pro. Whether creating total makeovers as seen on hit TV shows, “X-Weighted” and the “Marilyn Dennis Show”, delivering age defying looks in the Halifax and New York salons or art directing editorial looks for photo or runways, he approaches everything he does with passion and enthusiasm, every time. Every appointment is transformative. Every visit is a memorable one. Every day is elevated to extraordinary. Always.
“Effortless with an edge is my motto!”
Krista has been a member of the FRED. team for over 20 years, starting at Fred’s inaugural salon, Treka. Her passion is for problem solving unruly and difficult-to-manage hair as well as perfecting the performance of curls. She relates to all curly girls and guys as she has spent her lifetime managing her own thick wavy main. When you’re in her chair you feel your concerns are heard and understood and that you’re well cared for. Krista guarantees the best outcome with every visit.
“Every girl looks prettier with great hair”
Stephanie joined the FRED. team fresh out of beauty school in 2008 . A quick study and hard worker Stephanie was on the L”Oreal Colour Trophy team in 2011 and helped FRED. win gold. She has a passion for colour with a focus on beautiful blondes. Whether sun-kissed baby lites, a lived in ombre, beachy balayage or a perfect champagne hue, Stephanie delivers pro results with every appointment. With her amazing sense of humour, unique insights on any subject and her unstoppable energy, every appointment proves to be an exciting one.
“Great hair is the difference between a good day and a bad one.”
With 4 years on the FRED. team, Melissa has fine-tuned her skills in cutting, colouring and styling with a passion for special event and editorial styling. Sleek waves, perfect braids or a romantic updo, she offers extraordinary results every time with great precision and thoughtfulness with a keen understanding of the client’s expectations. Melissa delivers like a pro every time whether behind the chair or on location at a photo shoot.
“There’s no problem a little red lipstick can’t fix”
As salon coordinator and licensed make-up artist Abby’s passion is to ensure all clients leave the salon looking and feeling beautiful and glad they came. She makes sure the products you love are always available, that you feel like a valued guest whether it’s your first visit or 50th and ensures that every experience was the best it could be. Whether she’s doing social media, greeting clients or managing inventory, directing the salon flow, or doing make-up touches she makes everything appear effortless.
*Pricing is a starting rate. Final quote provided at time of consult/service. All services subject to a 24-hour cancellation fee.