”Looking beautiful should never require an act of courage”
Beauty and lifestyle expert, make-up artist, television and media personality, educator and entrepreneur with more than 30 years in the beauty industry, Fred is the ultimate pro. Whether creating total makeovers as seen on hit TV shows, “X-Weighted” and the “Marilyn Dennis Show”, delivering age defying looks in the Halifax and New York salons or art directing editorial looks for photo or runways, he approaches everything he does with passion and enthusiasm, every time. Every appointment is transformative. Every visit is a memorable one. Every day is elevated to extraordinary. Always.
“Effortless with an edge is my motto!”
Krista has been a member of the FRED. team for over 20 years, starting at Fred’s inaugural salon, Treka. Her passion is for problem solving unruly and difficult-to-manage hair as well as perfecting the performance of curls. She relates to all curly girls and guys as she has spent her lifetime managing her own thick wavy main. When you’re in her chair you feel your concerns are heard and understood and that you’re well cared for. Krista guarantees the best outcome with every visit.
“Every girl looks prettier with great hair”
Stephanie joined the FRED. team fresh out of beauty school in 2008 . A quick study and hard worker Stephanie was on the L”Oreal Colour Trophy team in 2011 and helped FRED. win gold. She has a passion for colour with a focus on beautiful blondes. Whether sun-kissed baby lites, a lived in ombre, beachy balayage or a perfect champagne hue, Stephanie delivers pro results with every appointment. With her amazing sense of humour, unique insights on any subject and her unstoppable energy, every appointment proves to be an exciting one.
“Great hair is the difference between a good day and a bad one.”
With 4 years on the FRED. team, Melissa has fine-tuned her skills in cutting, colouring and styling with a passion for special event and editorial styling. Sleek waves, perfect braids or a romantic updo, she offers extraordinary results every time with great precision and thoughtfulness with a keen understanding of the client’s expectations. Melissa delivers like a pro every time whether behind the chair or on location at a photo shoot.
“There’s no problem a little red lipstick can’t fix”
As salon coordinator and licensed make-up artist Abby’s passion is to ensure all clients leave the salon looking and feeling beautiful and glad they came. She makes sure the products you love are always available, that you feel like a valued guest whether it’s your first visit or 50th and ensures that every experience was the best it could be. Whether she’s doing social media, greeting clients or managing inventory, directing the salon flow, or doing make-up touches she makes everything appear effortless.